A Retailer Appealing to Two Distinct Demographic Groups Is Utilizing

question 33

Multiple Choice

A retailer appealing to two distinct demographic groups is utilizing a _____ marketing strategy.

• A)differentiated
• B)mass
• C)concentrated
• D)focused

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Definitions:

Rate of Return

The profit or deficit generated from an investment over an indicated time frame, shown as a ratio of the investment's initial cost.

Investments

Items or resources purchased with the aim of earning revenue or increasing in value as time progresses.

Deposit

A sum of money placed or kept in a bank account, usually to gain interest.