Which of the Following Is a Major Limitation to Direct

question 89

Multiple Choice

Which of the following is a major limitation to direct marketing for a retailer?

• A)Startup costs are generally very high.
• B)Pricing may be difficult to plan since catalogs need to be prepared well in advance.
• C)It is difficult to pinpoint consumer segments through mailings.
• D)Customer shopping is generally inconvenient.

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Definitions:

Naturalistic Theory

A theory that explains phenomena or knowledge in terms of natural causes and processes, as opposed to supernatural or spiritual explanations.

Disharmony

A state of conflict or disconnection among elements that are meant to work together, often leading to dysfunction or imbalance.

Yin/Yang Theory

A fundamental concept in Chinese philosophy and culture, describing how opposite or contrary forces are interconnected and complementary in the natural world.

Tao

A fundamental concept in Chinese philosophy and religion, usually translated as "the Way," denoting the natural order or a principle that is the source of everything.