Which Types of Consumers Are Most Likely to Respond to a Direct

question 69

Multiple Choice

Which types of consumers are most likely to respond to a direct marketer?

• A)regulars and nonregulars
• B)regulars and new trails
• C)regulars and new contacts
• D)buyers and users

Differentiate between induced consumption and other forms of consumption.

Comprehend how income levels affect consumption and savings, based on the consumption function.

Identify the most important determinants influencing the level of consumption.

Calculate Marginal Propensity to Consume (MPC) and Marginal Propensity to Save (MPS).

---

Definitions:

Unionized Firm

A company where the workforce is organized into a union, which negotiates with the employer on matters such as wages, hours, and working conditions.

Desired Behaviour

The specific actions or reactions expected from employees that are aligned with organizational goals and values.

Instrumentality

The perceived relationship between performance and the attainment of certain outcomes, key to understanding motivation in expectancy theory.

Expectancy

In the context of motivation, expectancy refers to an individual's belief that a particular effort will lead to a desired performance level.