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Which institution caters to both final and organizational consumers?
Effort Justification
A phenomenon where people attribute a greater value to an outcome they had to put effort into achieving, often to reduce cognitive dissonance.
Post-Decision Dissonance
A form of regret or psychological discomfort experienced after making a challenging decision.
Attitude-Behavior Consistency
The degree to which a person's attitudes (feelings and beliefs) are reflected in their behaviors or actions.
Behavioral Intention
The motivational factors that predict an individual’s planned actions or behaviors, influenced by attitudes and perceptions.
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