A Positioning Approach Involving Retailers That Present a Discount or Value-Oriented

question 65

Multiple Choice

A positioning approach involving retailers that present a discount or value-oriented image,a wide and/or deep merchandise assortment,and large store facilities is _____.

• A)positioned retailing
• B)mass merchandising
• C)bifurcated retailing
• D)multiple segmentation

---

Definitions:

Lattes

Lattes are coffee drinks made with espresso and steamed milk, popular worldwide as a caffeinated beverage choice.

Given Budget

An allocated amount of financial resources set aside for a specific purpose or period.

Apples

Edible fruits produced by an apple tree, commonly consumed worldwide, and used in a variety of culinary dishes.

Infinite Slope

This represents a vertical line in a graph, indicating a situation where a small change in one variable causes an infinitely large change in another variable.