A Store Positioning Map for Bookstores Found Various Stores Occupying

question 66

Multiple Choice

A store positioning map for bookstores found various stores occupying each quadrant (classical to contemporary and full-service to self-service) .This map illustrates that _____.

• A)many different market segments exist
• B)a mass marketing strategy could be effective
• C)the ideal target market should be classical,full-service
• D)few opportunities exist for additional bookstores

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