Expected Customer Services _____

question 62

Multiple Choice

Expected customer services _____.

• A)are considered basic ingredients in the retail offering
• B)complement a store's extended offering
• C)are extra ingredients that add to the retail offering
• D)are provided to customers free of charge

---

Definitions:

Influence Behavior

The process of affecting the actions, decisions, and thinking of others, whether in individual, group, or societal contexts.

Marketing Objective

A specific, measurable goal that a company aims to achieve through its marketing efforts.

Marketing Mix

A set of controllable, strategic marketing tools that a company uses to produce a desired response from its target market.

Fund-raising

Fund-raising is the process of gathering voluntary contributions of money or other resources, typically for nonprofit organizations or to finance a particular cause or project.