Consumers Have Little Concern as to Which Channel Member in a Value

question 93

True/False

Consumers have little concern as to which channel member in a value chain performs each service.

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Definitions:

Pros and Cons

The advantages and disadvantages associated with a specific decision, action, or proposition, considered in order to make an informed choice.

Forbidden

Refers to something that is not allowed or is prohibited by law, rule, or custom.

Peripheral Route

A mode of persuasion that involves less cognitive processing, relying on peripheral cues like attractiveness or celebrity status, as proposed in the Elaboration Likelihood Model.

Need For Cognition

a personality trait that signifies a person's enjoyment of engaging in deep thought and the enjoyment of intellectual activities.