In Exclusive Distribution,suppliers _____

question 20

Multiple Choice

In exclusive distribution,suppliers _____.

• A)enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines
• B)sell to as many retailers as possible
• C)sell to a moderate number of retailers
• D)utilize multiple channels of distribution to reduce channel conflict

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Definitions:

Operational Definitions

Specific descriptions of the variables used in a study, defining them in terms of measurable behaviors or observable phenomena.

Given Construct

is a specified construct that has been clearly defined and is used as a basis for measurement and analysis within a research study.

Operational Definition

specifies how a theoretical construct is measured in a research study, translating abstract concepts into measurable observations.

Constructs Involved

Refers to the abstract concepts or theoretical variables that are part of the framework of a study.