Manufacturers Can Generate Increased Power in a Channel of Distribution

question 16

Multiple Choice

Manufacturers can generate increased power in a channel of distribution through _____.

• A)developing brand loyalty through extensive advertising
• B)selling exclusively to major national retail chains
• C)allowing retailers to set final retail selling prices
• D)allocating promotional allowances to retailers based upon their overall sales volume

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Definitions:

Software Licensing Agreements

Legal contracts that outline the terms and conditions under which a user may access and use a piece of software.

CIOs

Chief Information Officers, senior executives responsible for managing and implementing information and computer technologies within an organization.

Web Authoring

The process or practice of creating web pages and websites by writing and arranging digital content, often using specialized software or tools.

Design Websites

The process of creating the layout, visual appearance, and usability of websites, focusing on aesthetic factors and user experience.