Which of These Is Not a Characteristic That Distinguishes Retailing

question 4

Multiple Choice

Which of these is not a characteristic that distinguishes retailing from other types of business?

• A)Store location is more important for retailers than for wholesalers.
• B)The average size of a sales transaction for retailers is less than for manufacturers.
• C)Retail sales are more cyclical than organizational sales.
• D)While final consumers make many impulse purchases,organizational consumers are more systematic in their purchasing activity.

---

Definitions:

Sensory Marketing

A type of marketing that targets the senses (sight, touch, taste, smell, and sound) to create a memorable and emotional connection with the consumer.

Perceptual Defence

A psychological mechanism that protects an individual from distressing or threatening information by filtering or altering their perception of reality.

4K TV

A television set with a resolution of approximately 4000 pixels wide, offering higher definition and quality of picture than standard high-definition TVs.

Weber's Law

A principle in psychology that states the smallest change in a stimulus that can be detected is a constant proportion of the original stimulus's intensity.