When Amazon Launches a Personalized Web Page Every Time a Visitor

question 72

Multiple Choice

When Amazon launches a personalized Web page every time a visitor arrives at the site,what is the company using?

• A) selective customization
• B) customer relationship extension
• C) Internet personalization
• D) mass customization

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Definitions:

Knowledge And Skills

The theoretical understanding and practical abilities acquired through education, training, and experience.

Job Characteristics Model

A theory that proposes that the nature of a job itself affects employee motivation, satisfaction, and performance, based on five core dimensions: skill variety, task identity, task significance, autonomy, and feedback.

Competent

Possessing the necessary skills, knowledge, and ability to perform a specific task or job effectively.

Confident

The state of feeling certain about the truth of something or having a firm belief in one's abilities, quality, and judgment.