Which of the Following Statements About the CRM Cycle Is

question 121

Multiple Choice

Which of the following statements about the CRM cycle is true?

• A) The letters CRM are an acronym for consumer relationship marketing.
• B) The CRM cycle does not affect employees outside the marketing and management functional areas.
• C) The CRM cycle takes a simplistic perspective on customers.
• D) The CRM cycle is continuous and circular with no predefined start or end point.

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Definitions:

Profitability

The degree to which a company or activity yields profit or financial gain, often measured over a specific period.

NAFTA

The North American Free Trade Agreement, a treaty among the United States, Canada, and Mexico to lower trade barriers and promote economic cooperation.

International Trade Agreement

Treaties between two or more nations that outline the rules and guidelines for trade, including tariffs, quotas, and other trade restrictions.

Canada

A country in North America known for its vast landscapes, multicultural cities, and bilingual (English and French) culture.