Longaberger Is a Company That Sells Baskets,pottery,fabrics,home Decor,and Home Accessories

question 88

Multiple Choice

Longaberger is a company that sells baskets,pottery,fabrics,home decor,and home accessories through independent sales consultants.It has a website at www.longaberger.com.A visitor at this website can learn how to become a sales consultant and present a Longaberger home show for his or her friends.Answers to any questions a potential sales consultant might have are available at the site.Additional pages at the site tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the website.
-Refer to Longaberger.Susan was unfamiliar with Longaberger baskets until she followed a link from a craft supplies website to the Longaberger website.The craft supplies site is probably which of the following?

• A) an affiliate of Longaberger
• B) an outlet of Longaberger
• C) a channel leader for Longaberger
• D) a channel partner of Longaberger

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Geneva is a city in Switzerland known for its role as a major international diplomacy and business hub, as well as being the headquarters of several international organizations.

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