In a Speech,David Poirier,executive VP,CIO of Hudson's Bay Company Said,"We

question 43

Multiple Choice

In a speech,David Poirier,executive VP,CIO of Hudson's Bay Company said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." What could Hudson's Bay use to profile customer segments for better CRM marketing efforts?

• A) a data mart
• B) a decision support system
• C) a customer information system
• D) a data warehouse

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Definitions:

Veto Power

The authority to reject or prohibit proposals or laws, often held by a president, governor, or other leader.

Separation of Powers

The division of a state's government into branches, each with separate, independent powers and responsibilities, to prevent abuse of power and to provide a system of checks and balances.

Checks and Balances

A system in government where different branches are empowered to prevent actions by other branches and are induced to share power, maintaining a balance.

Civil Liberties

Individual rights protected by law from unjust governmental or other interference.