In a Speech,David Poirier,executive VP,CIO of Hudson's Bay Company Said,"We

question 43

Multiple Choice

In a speech,David Poirier,executive VP,CIO of Hudson's Bay Company said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." What could Hudson's Bay use to profile customer segments for better CRM marketing efforts?

• A) a data mart
• B) a decision support system
• C) a customer information system
• D) a data warehouse

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Definitions:

Operating Assets

Operating assets are the assets a company uses in its daily operations to generate revenue, such as inventory, property, plant, and equipment.

Net Operating Income

Refers to the profit realized from a business's operations after subtracting all operating expenses, excluding taxes and interest.

Residual Income

The net income an enterprise or project generates above its cost of capital or required rate of return.

Contribution Margin Ratio

A calculation that shows what percentage of sales revenue is available to cover the fixed costs of a business after variable costs have been paid.