Joel Veitch Is the Creator of a British Internet Comedy

question 9

Multiple Choice

Joel Veitch is the creator of a British Internet comedy screen called Viking Kittens.Photographs of two kittens have been modified to make them look like Vikings and then superimposed on an animated background of them crossing the ocean on a Viking ship.In the background plays Led Zeppelin's "Immigrant Song." More striking perhaps than the comedy of the animation is the fact that as the kittens are rolling along the waves,you can follow a link to an on-line store selling mugs,t-shirts,and sweatshirts with the Viking kittens' image emblazoned on them.Veitch began adding merchandise only a week after the site went live as a response to e-mail requesting he create Viking Kitten products.He says he sells about 15 to 20 items a day from his various comic websites,and he estimates selling one item for roughly 3,500 Viking Kittens page views.
-Refer to Viking Kittens.Why has Joel Veitch's small business enterprise benefited from Internet technology?

• A) Barriers to entry in Internet marketing are low.
• B) He knows about viral marketing.
• C) His only product is electronic entertainment.
• D) He had high inventories of Viking Kitten merchandise.

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Definitions:

Vascular

Relating to the body's blood vessels and the circulation of blood throughout the body.

Mitochondrion

An organelle found in large numbers in most cells, in which the biochemical processes of respiration and energy production occur.

Cytoplasm

Cellular matter, not including the nucleus of a cell.

Sciatica

Inflammation and pain along the sciatic nerve felt at the back of the thigh running down the inside of the leg.