Longaberger Is a Company That Sells Baskets,pottery,fabrics,home Decor,and Home Accessories

question 68

Multiple Choice

Longaberger is a company that sells baskets,pottery,fabrics,home decor,and home accessories through independent sales consultants.It has a website at www.longaberger.com.A visitor at this website can learn how to become a sales consultant and present a Longaberger home show for his or her friends.Answers to any questions a potential sales consultant might have are available at the site.Additional pages at the site tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the website.
-Refer to Longaberger.If the Longaberger Company wants to know how many people visit its site,and how often and how long they stay each time,the company would be examining which of the following?

• A) its stickiness
• B) its browsing record
• C) its click-through tally
• D) its page views

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Definitions:

Whistleblower

An individual who exposes any kind of information or activity that is deemed illegal, unethical, or not correct within an organization.

Social Insurance Programs

Government-sponsored programs designed to provide financial support to individuals in events such as unemployment, disability, or retirement.

Social Security Administration

A U.S. government agency that administers social security, a social insurance program consisting of retirement, disability, and survivors' benefits.

Occupational Injury and Health Records

Documentation and records related to injuries, illnesses, and health outcomes that occur in or are related to the workplace environment.