What Is the Fundamental Element of CRM Systems Used by the Bank

question 52

Multiple Choice

What is the fundamental element of CRM systems used by the Bank of Montreal and Rogers as discussed in the text?

• A) a reliance on marketing research to more precisely segment their target markets
• B) a focus on one-to-one customer communication
• C) a focus on capturing information on current and prospective customers
• D) providing means for customers to communicate with the company

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Definitions:

Organizational Dissent

The expression of disagreement or oppositional viewpoints about organizational practices or policies by employees within the organization.

U.S. Department of Labor

Is a federal agency responsible for promoting the welfare of job seekers, wage earners, and retirees in the United States, enforcing labor standards.

Workforce

The collective group of individuals engaged in work within an organization, contributing to its goals and objectives.

Organizational Culture

The collective values, beliefs, and behaviors that shape the social and psychological environment of a business.