What Is the Process by Which Learned Information from Customers

question 56

Multiple Choice

What is the process by which learned information from customers is centralized and shared in order to enhance the relationship between customers and the organization?

• A) information marketing
• B) database marketing
• C) learning
• D) knowledge management

---

Definitions:

Political Action Committees

Organizations that collect funds to donate to political campaigns or spend on behalf of political causes, subject to regulatory controls.

Lobbying

The act of attempting to influence decisions made by officials in the government, often by groups or individuals who represent specific industries or interests.

Government Officials

Individuals who hold positions of authority in governmental organizations, responsible for creating, implementing, and enforcing laws and policies.

Social Responsibility

The obligation of individuals and organizations to act in ways that benefit society at large, including environmental stewardship and ethical practices.