Which of the Following Techniques Used to Analyze Marketing Databases

question 12

Multiple Choice

Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase in the last 90 days as well as how often that customer makes a purchase?

• A) recency-frequency-monetary analysis
• B) predictive modelling
• C) customer valuation
• D) data mining

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Definitions:

Calendar-Year

A one-year period that begins on January 1 and ends on December 31, used by businesses for accounting and tax purposes.

Adjustment

An adjustment in accounting refers to entries made in journal accounts that correct errors or account for expenditures that have not been recorded through the usual processes.

Reversing Entries

Journal entries typically made at the beginning of an accounting period to negate certain adjusting entries made in the previous period for the sake of simplicity in accounting.

Accrue Salary Expense

The process of recognizing salaries incurred by employees during a period but not yet paid by the company.