Marketing to Repeat Customers Is More Profitable Than Marketing to First-Time

question 58

Multiple Choice

Marketing to repeat customers is more profitable than marketing to first-time buyers according to the basic assumption of which of the following?

• A) customer segmentation
• B) lifetime value analysis
• C) predictive modelling
• D) customer valuation

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Definitions:

Employment Equity Programs

Initiatives aimed at promoting equal opportunity employment practices for all individuals, especially those in minority groups or historically disadvantaged populations.

Government Intervention

The involvement of government in market affairs, which can include regulations, policies, and subsidies.

AODA Legislation

Refers to the Accessibility for Ontarians with Disabilities Act, legislation in Ontario, Canada, aimed at developing, implementing, and enforcing standards to improve accessibility for people with disabilities.

Undue Hardship

Exceptional or excessive difficulty or expense imposed on an employer by an employee accommodation, beyond reasonable measures.