Looking to Build Up Its Post-Purchase Relationships,General Motors Recently Launched

question 68

Multiple Choice

Looking to build up its post-purchase relationships,General Motors recently launched a service whereby GM vehicle owners can sign up to get e-mail service reminders,access information about GM vehicles,and receive special promotions.What is General Motors using to enhance its customer relationships?

• A) data mining
• B) valence management
• C) campaign management
• D) modelling

---

Definitions:

Moving Assembly Line

A moving assembly line is a manufacturing process that involves the assembly of products in a sequential manner, with the workpiece moving along a line of stationary workers or machines.

Henry Ford

An American industrialist and founder of the Ford Motor Company, known for revolutionizing the automobile industry with assembly line production methods.

Unemployed

Individuals who are without a job but are actively seeking employment.

1937-1938

A period marked by a sharp economic downturn in the United States, considered a recession within the Great Depression era.