Suppose a Company Customizes Its Product Offerings Based on Data

question 67

Multiple Choice

Suppose a company customizes its product offerings based on data generated through interaction between the customer and the company.What does the company have?

• A) a supply-based focus
• B) a demand-based focus
• C) a sales orientation
• D) a customer-centric focus

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Definitions:

Variable Costs

Costs that vary in direct proportion to the level of production or sales volume, like raw materials and direct labor.

Fixed Costs

Costs that do not vary with the level of production or sales over a specified period, such as rent or salaries.

Operating Income

The profit realized from a business's operations after subtracting operating expenses from gross profits.

Contribution Margin

The residual amount from sales income post the subtraction of variable costs, signifying its role in offsetting fixed expenses and creating profit.