As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 31

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.The card sent by the organization is an example of which of the following?

• A) a service message
• B) a touch point
• C) transformational exchange
• D) a predictive campaign

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Definitions:

Inventory

The total amount of goods and materials held by a company, intended for sale or production.

Payables

Short for accounts payable; money owed by a company to its suppliers or creditors for products and services received but not yet paid for.

Fixed Asset Turnover Rate

A financial ratio that measures how effectively a company is using its fixed assets to generate sales.

Total Asset

The sum of a company's current and non-current assets, representing the company’s total owned resources.