As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 113

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What type of list of donors did the organization develop to receive birthday cards?

• A) feedback
• B) proactive
• C) response
• D) compiled

Identify effective strategies for delivering bad news in sensitive situations to minimize negative impact.

Assess the role of emotions in the communication of negative messages.

Apply guidelines for writing negative messages using an indirect approach.

Understand the significance of explaining reasons behind negative decisions respectfully and clearly.

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Definitions:

Social Commerce

The integration of online social networks with e-commerce transactions, enabling the buying and selling of products directly on social media platforms.

Online Marketplaces

Digital platforms that facilitate the buying and selling of goods and services between vendors and consumers, often providing a wide range of products and services.

Marketing And Selling

The process of promoting, selling products or services, and actively engaging customers through various strategies and communication methods.

Social Shopping

An e-commerce method that leverages social media and user contributions to facilitate online shopping experiences.