The Marketing Manager of Icruise

question 1

Multiple Choice

The marketing manager of icruise.com (a website targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during December.However,the vice-president of finance is committed to reporting a 25 percent return on investment at all times.What does this conflict illustrate?

• A) how target markets can be ignored
• B) how pricing operates in a mature marketplace
• C) a lack of corporate concentration on the marketing concept
• D) the need for tradeoffs in pricing objectives

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Definitions:

Caudal

At or near the rear or the tail end of an organism.

CNS

The central nervous system, composed of the brain and spinal cord, which processes and sends out neural signals.

PNS

The Peripheral Nervous System, which consists of the nerves and ganglia outside of the brain and spinal cord.

Cerebrospinal Fluid

The clear, colorless body fluid found in the brain and spinal cord, acting as a cushion and providing nutrients to these areas.