How Should an Organization View All Transactions

question 14

Multiple Choice

How should an organization view all transactions?

• A) as deleterious to customer relationship management
• B) as the opportunity to collect vast amounts of data about the customer
• C) as simply a financial exchange
• D) as the creation of customer-organization synergy

---

Definitions:

Collaboration

The process of two or more people or organizations working together to complete a task or achieve a goal.

Reporting Relationships

The formal lines of authority and communication between positions within an organization.

Competitiveness

The inclination to strive for success or to win in situations where one is compared against others.

Pride

A sense of profound pleasure that comes from personal accomplishments, the success of close associates, or from having attributes or belongings that are greatly esteemed.