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As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.The card sent by the organization is an example of which of the following?
Genetic Inevitability
The concept that certain traits or conditions are determined by genes and are therefore unavoidable.
Neurotic
A term describing individuals who are prone to emotional instability, anxiety, and other psychological stresses, but not to the extent of psychosis.
Big Five
A theory describing five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Neuroticism
A personality trait characterized by a tendency to experience negative emotions, such as anxiety, depression, and anger, more frequently and intensely than others.
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