What Was the Technique Used to Suggest That the Customer

question 61

Multiple Choice

What was the technique used to suggest that the customer who wanted to buy the $29 shirt would also be a likely prospect for the cigar humidor?

• A) recency-frequency-monetary analysis
• B) predictive modelling
• C) market aggregation
• D) customer segmentation

---

Definitions:

Profit

The financial gain or return derived from an investment, transaction, or operation after subtracting all costs, expenses, and taxes.

Utilization

The extent to which an entity (e.g., equipment, workforce) is being used efficiently to produce goods or services.

Efficiency

The ratio of the output produced to the input resources used in the production process, indicating the effectiveness of resource utilization.

Effective Capacity

The maximum output rate or service capacity an operation, process, or facility can be expected to achieve under normal conditions.