Looking to Build Up Its Post-Purchase Relationships,General Motors Recently Launched

question 68

Multiple Choice

Looking to build up its post-purchase relationships,General Motors recently launched a service whereby GM vehicle owners can sign up to get e-mail service reminders,access information about GM vehicles,and receive special promotions.What is General Motors using to enhance its customer relationships?

• A) data mining
• B) valence management
• C) campaign management
• D) modelling

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Definitions:

Saddam Hussein

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Members of the Democratic Party serving in the United States Congress, advocating for progressive policies and legislation.

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The confidence that the public has in the integrity, responsibility, and fairness of government, corporations, and other institutions.