After Ruth and Mike Had Paid in Advance for Their

question 111

Multiple Choice

After Ruth and Mike had paid in advance for their week's stay at a country inn,Ruth felt like they might have chosen poorly and that they were committing themselves to stay at a place they might hate.Then Ruth got a letter from the inn's owner stating that she was looking forward to their visit and asking what they most enjoyed for breakfast.How did the hospitality of the letter deal with Ruth's cognitive dissonance?

• A) by cross-selling
• B) by implementing a penetration strategy
• C) by reinforcing her purchase decision
• D) by disintermediation

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Definitions:

Comets

Celestial bodies orbiting the sun, typically characterized by a nucleus of ice and dust and, when near the sun, a visible coma or tail.

Orbit

The curved path of a celestial object or spacecraft around a star, planet, or moon, under the influence of gravitational forces.

Pronoun

A word used to replace a noun or noun phrase, often to avoid repetition.

Committee

A group of people appointed or elected to perform a specified service or function.