What Can a Marketing Manager Do to Make Demand for His

question 147

Multiple Choice

What can a marketing manager do to make demand for his or her product more inelastic?

• A) create similar offerings
• B) create supplier dependency
• C) change the package design
• D) cultivate selected supply

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Definitions:

Bid Shade

A strategy where a buyer offers less than they are willing to pay for an asset or security, hoping to purchase at a lower price.

Larger Amounts

Quantities that exceed the standard or expected volume or number in a given context.

Auctions Frequency

The rate or regularity at which auctions are held over a certain period of time.

First-Price Auction

A type of auction in which the highest bidder wins and pays the amount of their bid.