Why Is Price Lining a Valuable Tactic for Marketing Managers

question 95

Multiple Choice

Why is price lining a valuable tactic for marketing managers?

• A) A company that uses price lining is able to carry a smaller total inventory and reduce confusion for its customers.
• B) The price lining strategy allows the company to gain brand loyalty from its targeted segments.
• C) A company that uses price lining has more price markdowns and greater markup.
• D) Price lining tends to confuse customers and requires them to listen closely to the salesperson pitch.

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Definitions:

Multiple Relationships

In a professional setting, multiple relationships occur when a professional engages in more than one relationship with a client or patient, potentially impacting objectivity and professional judgment.

Professional Relationships

Engagements between colleagues or between a professional and a client that are built on respect, integrity, and adherence to ethical standards.

Personal Relationships

Interpersonal connections between individuals, shaped by emotions, social bonds, and interactions, which are vital for emotional well-being and social support.

Boundary Violation

An unethical act where a professional oversteps the established limits in a working relationship, often leading to harm or exploitation.