For Which of the Following Products Would Its Producer Be

question 152

Multiple Choice

For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?

• A) hammers
• B) insurance policies
• C) office supplies
• D) satellite programming guide

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Definitions:

Amplitude

The height or magnitude of a wave signal, illustrating the intensity or level of fluctuation.

Pitch

The perception of how high or low a sound is, fundamentally related to the frequency of the sound wave.

Brightness And Loudness

Terms describing the perception of the intensity of light and sound, respectively, with brightness relating to visual perception and loudness to auditory perception.

Colour And Timbre

Attributes of sound and light; color refers to the visual property determined by wavelength, and timbre to the quality of a sound that distinguishes different types of sound production.