Lipton Makes Several Easy-To-Prepare Side Dishes That All Use Macaroni

question 52

Multiple Choice

Lipton makes several easy-to-prepare side dishes that all use macaroni shells.In promoting this product line,Lipton offers a 50-cents-off coupon that can be used for any of its macaroni-based mixes.Therefore,what must Lipton consider when pricing its mixes?

• A) joint costs
• B) potential (or basing)costs
• C) bundling costs
• D) differential costs

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