What Can a Marketing Manager Do to Make Demand for His

question 136

Multiple Choice

What can a marketing manager do to make demand for his or her product more inelastic?

• A) avoid making any product changes
• B) eliminate brand equity
• C) cultivate selected demand
• D) eliminate any unique products from the product line

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Definitions:

Field

An individual piece of data or attribute in a record, typically represented in a column in databases and spreadsheets.

Status Bar

A graphical control element at the bottom of a window that shows information about the current state of the application or document.

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A structured data or a collection of data stored in a database.

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Instructions given to computer software to perform specific operations or tasks.