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In a Sluggish Economy,consumers Will Buy Even the Most Modest

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In a sluggish economy,consumers will buy even the most modest of products with the same discretion once shown only to big-ticket items,such as computers,air fares,and designer clothes.The result is a growing popularity of cheaper private-label products,and the likelihood that price wars among consumer goods could lead to the same kind of consolidation that occurred in the airline and electronics industries.Moreover,analysts say changing buying habits will force premium brand marketers to lower their prices to protect their positions.These companies may also upgrade products to distinguish them from private labels and promote their brands more aggressively than ever.
One analyst says that consumers are forcing product innovation.Products have to be sold on merit.As a result,there will be fewer brands of significance,but the significant brands will be stronger.Brand loyalty is believed to exist only when,or if,value is provided.How do the significant brands compete? One analyst says that a combination of sensible pricing and innovation with a strong brand name can stabilize market share.Reformulated or repackaged products are typical examples of innovative attempts to solidify market share.
-Refer to Consumer Buying Habits.Changing consumer buying habits will force premium brand marketers to lower their prices to protect their positions (maintain the same revenue) .This suggests that demand for premium products is which of the following?

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Definitions:

Environmental Changes

Alterations in the external surroundings that can impact ecosystems, human societies, and the global climate.

Temperament

The aspect of an individual's personality that is believed to be biologically based and relatively stable throughout life, influencing behaviors and ways of reacting to the environment.

Perceptual Information

Information processed by the brain that comes from one's senses, influencing perception of the environment.

Inhibited

A psychological or behavioral state where a person is restrained in their actions or reactions.