Which of the Following BEST Describes Sales Promotion

question 66

Multiple Choice

Which of the following BEST describes sales promotion?

• A) It is a publicity tool.
• B) It is more difficult to measure than advertising.
• C) It offers a short-term incentive to buy.
• D) It is a smaller percentage of the promotion budget than advertising.

---

Definitions:

Applying for Insurance

The process of submitting a request or application to an insurance company for coverage or protection against specific risks or perils.

Evaluate Risk

The process of identifying, analyzing, and determining the level of risk associated with a specific action or scenario.

Duty to Investigate

An obligation, often legal, to conduct a formal inquiry or examination into a matter or claim.

Insurer

A company or entity that provides insurance coverage to individuals or organizations against financial loss in exchange for premium payments.