Trianka Patel Has Recently Started a Mailing Service in a Region

question 165

Multiple Choice

Trianka Patel has recently started a mailing service in a region that is showing tremendous industrial growth.Her business has the capability to print,fold,insert,and mail all types of letters.Her customers include three local retailers,a small university,and a regional cable television provider.She needs more customers and plans to spend one day per week visiting businesses and introducing her services.What is she engaged in?

• A) personal selling
• B) research and development
• C) direct sales management
• D) sales promotion

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Definitions:

Conflict Theory

A theoretical framework in sociology that emphasizes the role of coercion and power in producing social order.

Ethnomethodology

A sociological perspective focusing on the ways people make sense of their everyday life and the methods they use to do so.

Symbolic Interactionism

A sociological perspective focusing on the roles that symbols, language, and communication play in the formation of self-concept and social order.

Mass Media

Forms of communication designed to reach large audiences through various mediums like television, radio, newspapers, and the internet.