What Is the Development of Product Offerings Customized for the Appropriate

question 45

Multiple Choice

What is the development of product offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships?

• A) transaction management
• B) knowledge management
• C) data mining
• D) campaign management

---

Definitions:

Confidence Interval

An estimated range of values calculated from a given set of sample data, indicating the reliability of a statistical estimate.

Book Fair

A public event or gathering where books from various genres and authors are displayed and sold to promote reading and literacy.

Technical Support

Assistance provided to users who are having issues with electronic devices, software, or services.

Confidence Interval

A range of values used in statistics that is likely to contain the population parameter of interest.