Digital Cookware Has Developed a New Kind of Skillet That

question 30

Multiple Choice

Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.With the aid of an accompanying cookbook,the skillet will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Digital Cookware.Why would coupons probably be an unsuitable sales promotion for this company?

• A) Customers make too-frequent use of coupons.
• B) Coupons cannot support any on-line sales of the new product,which might be used to increase sales volume.
• C) Coupons are typically used for repeat purchases by actual customers.
• D) Coupons are ineffective at encouraging trial purchases.

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Definitions:

Negotiating Posture

refers to the stance or approach a person or group adopts in preparation for or during the process of negotiation, which can range from cooperative to confrontational.

Ground Rules

Basic guidelines or agreed-upon rules that govern behavior and procedures in a specific context or environment.

Negotiating Process

The methodical approach employed by individuals or groups to resolve differences and achieve a settlement through discussion and compromise.

Emotionally Involved

Emotionally Involved means having strong feelings of care or affection towards someone or something, impacting decision-making and behaviors.