Procter & Gamble's Ads for Crest White Strips Emphasize the Brand

question 121

Multiple Choice

Procter & Gamble's ads for Crest White Strips emphasize the brand name and how effectively it whitens teeth.The ads show demonstrations of how the strips can be worn at any time of the day-even at work.This is an example of what type of advertising?

• A) comparative
• B) competitive
• C) institutional
• D) pioneering

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Definitions:

Individual Decisions

Choices or judgments made by a single person as opposed to decisions made by groups or teams.

Programmed Decisions

Decisions that are routine and repetitive, made within the framework of company policies and procedures.

Reality Checks

Methods or situations that force an individual or group to consider the actual circumstances surrounding them, often dispelling illusions.

Semiprogrammed Decisions

Decisions that are made with a mix of established procedures and the judgment of the decision-maker, often used when faced with partially known circumstances.