AFLAC Insurance Company Introduced a Duck in Its Ads That

question 68

Multiple Choice

AFLAC Insurance Company introduced a duck in its ads that said the company's name instead of "Quack." Since the advertising campaign began,AFLAC has created a duck premium,developed a line of clothing with the AFLAC duck,and used the AFLAC duck on its website.What has the AFLAC duck become a tool for?

• A) advocacy advertising
• B) comparative advertising
• C) push strategies
• D) sales promotions

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Definitions:

Experience

The knowledge or skill that one gains over time through involvement in or exposure to activities.

Application Letter

A formal letter submitted to apply for a particular job or position, outlining the applicant's qualifications and interest in the opportunity.

Professional

Pertaining to or connected with a profession, exhibiting a courteous, conscientious, and generally businesslike manner in the workplace.

Applicants

Individuals who apply for a position, program, or opportunity.