Through Loyalty Programs,shoppers Receive Discounts,alerts on New Products,and Other Offers

question 168

Multiple Choice

Through loyalty programs,shoppers receive discounts,alerts on new products,and other offers.What is the chief benefit for a retailer's future?

• A) detailed customer databases
• B) higher gross margins
• C) purchase dollars spent per visit increases
• D) "stolen" top customers from other retailers

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Definitions:

Common Stock

A form of corporate equity ownership, representing a share in the ownership of a company and a claim on a portion of its profits.

Cost of Preferred Stock

The dividend required to be paid by a company for its preferred shares, expressed as a percentage of the current market price.

Yield-to-Maturity

The total expected return on a bond if the bond is held until its maturity date, considering all interest payments and the repayment of principal.

After Tax

Pertains to the amount of money left over or the value of transactions after all applicable taxes have been subtracted.