If a Company Needs More Salespeople but Cannot Afford to Hire

question 175

Multiple Choice

If a company needs more salespeople but cannot afford to hire until cash flow improves and sales increase,it would be best for the company to do which of the following?

• A) institute a wage-plus-bonus plan
• B) use a straight commission plan
• C) use a combination pay plan
• D) pay an hourly wage

---

Definitions:

Brand Equity

The value that a brand adds to a product or service based on consumers' perceptions, recognition, and loyalty.

Line Extension

is a marketing strategy where a company introduces additional items in the same product category under the same brand name, often with new flavors, forms, colors, sizes, or other characteristics.

Brand Equity

is the value and strength a brand possesses, stemming from consumers' perceptions, recognition, and loyalty.

Category Extension

When a brand expands its existing product line into new categories to reach new markets or segments, leveraging its brand equity.