When Is Informative Promotion Generally Used

question 157

Multiple Choice

When is informative promotion generally used?

• A) when the brand name is well known to consumers
• B) when advertising a simple,nontechnical,mature product
• C) during the early stages of the product life cycle
• D) during an attempt to gain the immediate action of a consumer

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Definitions:

Common Law

A body of unwritten laws based on legal precedents established by the courts, distinct from statutory law.

Article 2

Often refers to a specific section within a constitution or a part of a legal code dealing with a particular area, such as commercial transactions in the U.S. Uniform Commercial Code.

Genuine Assent

A true and voluntary agreement to enter into a contract, implying that all parties involved fully understand and agree to the terms.

Fraud

A deliberate trickery aimed at obtaining personal benefits or harming another person.