Why Are Market or Industry-Based Salesforce Structures Gaining Popularity in Today's

question 15

Multiple Choice

Why are market or industry-based salesforce structures gaining popularity in today's competitive selling environment?

• A) Being conversant with one industry or market allows sales reps to "specialize" and offer better solutions to customers.
• B) Customers have demanded this type of sales structure due to historically poor track records of geographically based salesforces.
• C) They are easier and less time intensive for sales management to administer.
• D) They are less expensive to organize than traditional geographical-based structures.

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