Most Colleges and Universities Have a Campus Activity Board That

question 171

Multiple Choice

Most colleges and universities have a campus activity board that brings entertainers and special events to campuses.To locate and hire these entertainers,many campuses send their student activity board members to one of the seven regional or the national NACA (National Association of Campus Activities) conventions.More than 100 entertainers,talent agencies,and companies that provide promotional services exhibit their products at these convention in an area similar to a trade show.(Conference attendees call this the Marketplace. ) Approximately 20 entertainers are selected to present a short program (called a showcase) in which they get to demonstrate what they would do if hired to perform on campus.Many other entertainers have videos and CDs,which they hand out to student attendees.Only one or two members of any student group can actually set up a contractual agreement with an entertainer or his or her agency.Other student attendees provide input as to which entertainers best match the demographics of their institutions.
-Refer to College Entertainers.When some of the entertainers visit campuses,they give free T-shirts to people who came to see them perform.What are these T-shirts examples of?

• A) premiums
• B) loyalty reminders
• C) informative advertising
• D) trade promotions

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Definitions:

Efficient Rate

The optimal point at which the cost of undertaking an activity is minimized and productivity is maximized.

Emissions

The release of substances (usually gases or particulates) into the environment, often referring to pollutants released into the air by vehicles and industrial processes.

Marginal Social Benefits

The additional benefit that society gains from consuming one more unit of a good or service.

Marginal Social Cost

The total cost to society of producing one additional unit of a good or service, including both private costs and any external costs.