Which of the Following BEST Describes the AIDA Concept

question 22

Multiple Choice

Which of the following BEST describes the AIDA concept?

• A) It is a model effectively showing that advertising can move people to the purchase stage.
• B) It demonstrates that buyers go through nine stages on the way to making a decision.
• C) It is a budget plan based on the effectiveness of various promotion mixes in achieving certain objectives.
• D) It is a model for reaching promotional objectives that outlines a sequential process for effective promotion.

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Definitions:

1930s

Refers to the decade encompassing the years from 1930 to 1939, characterized by the Great Depression, significant political shifts, and the lead-up to World War II.

Radio

A form of technology for the wireless transmission of sound recordings, broadcasts, and communications.

Civil Engineering

A professional engineering discipline that deals with the design, construction, and maintenance of the physical and naturally built environment.

Demographic Factors

Socioeconomic characteristics of a population, such as age, gender, and income, which can influence behaviors and trends.