Most Colleges and Universities Have a Campus Activity Board That

question 92

Multiple Choice

Most colleges and universities have a campus activity board that brings entertainers and special events to campuses.To locate and hire these entertainers,many campuses send their student activity board members to one of the seven regional or the national NACA (National Association of Campus Activities) conventions.More than 100 entertainers,talent agencies,and companies that provide promotional services exhibit their products at these convention in an area similar to a trade show.(Conference attendees call this the Marketplace. ) Approximately 20 entertainers are selected to present a short program (called a showcase) in which they get to demonstrate what they would do if hired to perform on campus.Many other entertainers have videos and CDs,which they hand out to student attendees.Only one or two members of any student group can actually set up a contractual agreement with an entertainer or his or her agency.Other student attendees provide input as to which entertainers best match the demographics of their institutions.
-Refer to College Entertainers.The Marketplace gives the entertainers and the agencies that represent entertainers an opportunity to engage in which of the following?

• A) generating leads
• B) reminder advertising
• C) disintermediation
• D) supply chain management

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Definitions:

Civil Rights

Civil rights are the rights of citizens to political and social freedom and equality.

Partisan Loyalty

The allegiance or commitment of an individual to a particular political party or ideology.

Advertising

This refers to the activity or profession of producing advertisements for commercial products or services.

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual.